Your Business Needs Social Media
Social media is a powerful tool for business growth. Even though almost everyone has accounts for personal use, there are still business owners out there who aren’t convinced that it’s necessary to have social media accounts for their businesses. However, if you use it correctly, you can have access to everything you need to know about your audience right at your fingertips.
First of all, social media is one of the most inexpensive ways to let people know that you exist. Especially if you’re a small business, advertising via social media is ideal because it costs much less than the other options and it allows you to decide exactly who will see your ad. And, even without paying for ads, you can still advertise to your audience through status updates and pictures. If your budget is low, social media is the place to be.
Another important aspect of social media is its ability to give you insight into your audience’s interests. Listen to them. Get to know what they like so that you can post things they will be interested in seeing. If they find your information relevant, they will share it with their peers. People will be talking about you! Which brings be to my next point…
Make sure you actually talk to people. Don’t just post things and walk away. The whole point is to be social. You have the opportunity to build relationships and show people the human side of your company. You can build trust and customer loyalty by being human and connecting with online users. Facilitate and participate in discussions. When your customers have questions, answer them ASAP. When you’re not sure what your customers would prefer, just ask them! Give the people what they want and watch how things change.
If you’re still unsure of how to establish your online presence, or you just don’t think you can put in the time to maintain it, give us a call! That’s what we’re here for.
I am constantly writing content on behalf of clients and for myself but last week I completed my first book chapter. I have never attempted a chapter before and the task was certainly daunting. The topic was social media marketing for entrepreneurs about which I always have plenty to say but suddenly I found myself gazing at a blank screen with writer’s block for nearly an entire week. In the mean time I did extensive reading and writing about other marketing topics and thinking. THINK, THINK, THINK...