5 Tip Tuesday: 5 Things We’ve Done That You Should Too

Like you, we are entrepreneurs. One of the benefits of working with us is the fact that everything we recommend to you, we’ve tried ourselves; we know it works. So, this week we’re giving you 5 things we’ve already done that you should be doing too.

1. Send hand-written letters

We love to support local businesses and we’ve gone as far as giving personalized postcards with handwritten notes to local businesses we admire. The reception has been amazing! Hand written notes are hard to come by these days. Because not many people are doing it, a personalized note is a great way to leave a lasting impression that will set you apart from your peers.

2. Educate yourself

We’re constantly reading everything we can get our hands on that has anything to do with our industry. We’ve already written extensively about Gary Vaynerchuk and our favourite books like The $100 Startup, so we won’t go into again. What we will say is that you should find the experts in your industry and find a way to learn from them. Read the books and articles they write. Attend the seminars they hold. Look at the way they do things and see if you can incorporate any of their tactics into what you do.


3. Keep your audience in the loop

Getting people’s attention is one thing, but it takes work to keep them excited about what you do. Instagram is one of our favourite ways to share our lives with our audience  (follow us! @blackleopardpr). It’s really easy to snap a quick picture of what you’re doing while you’re in the moment. If Instagram isn’t for you, we strongly recommend using some sort of social media platform to make yourself more accessible to your audience. 

4. Network

We realize this one is a recurring theme throughout our weekly 5 tips, but it’s because it is absolutely necessary. We’ve networked our butts off and we know it has to be done, no matter what type of business you’re running. We go to every networking event we can, and we’ve even managed to start our own series of events for creative young professionals in Mississauga. If you’re looking for some good events to go to, eventbrite.ca is a good place to start. We’ve been to events by the Hip Haus which have been really beneficial. 

5. Set goals

We always recommend setting concrete goals for your business because we have done it and we’ve seen the impact it can have if it’s done the right way. Having something to work towards gives you a sense of purpose. You’ll find yourself working harder, in anticipation of the results to come. 

When you’re setting your goals, make sure they are clear and attainable. Be sure to write them down so you can hold yourself accountable in the future. Most importantly, have an action plan. If you don’t know how you’re going to achieve what you want, it’s nothing but a dream. Our Strategic Marketing Blueprint is the perfect way to lay out the plan of action for your marketing goals. It’s one of our favourite services to provide and we’re excited to show you how it works. Give us a call at (416) 893-8575 or email us at info@blackleopard-pr.com.

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