What is your brand?
The vast majority of entrepreneurs I have met can easily answer the question: what is your business? They immediately tell me what products their business sells. They find it much more difficult to answer the question, what is your brand?
Your brand is the service your business provides to improve the lives of your customer. Do you make your customers lives more convenient? Do you make your customer feel good? Do you solve a specific problem for your customers?
In the $100 Startup Chris Guillebeau provides a practical questionnaire to help entrepreneurs define their business brand.
If you don't have the time to read Chris' book, which I highly recommend, then watch Adam Leipzig's TED x Malibu talk to help you define your personal brand in 5 minutes by answering the following questions:
1. Who are you?
2. What do you do?
3. Whom do you serve?
4. What do those people want or need?
5. How do they change or transform as a result of what you give them?
Take these two questionnaires to help you identify and refine what you and your business truly represent.