Give back branding

Branding is a process that is like a long and never-ending journey. There is no ultimate destination, but a constant striving forward for improvement in your business operations and your marketing.  Branding is about doing just as much as it is about telling. Showing the public what your business is about and what it can do for them is a challenge since there are a variety of ways in which to do this. One of the most effective ways of showing the public what you are about through action is volunteering and giving your resources to a charity, organization or cause that you care about. Giving to others is a rewarding, clear and helpful way of expressing your values, mission and vision for the future. Defining what your brand represents happens automatically when you perform a socially responsible action. The following questions are essential for you to answer before choosing a charity to give back to:

What do you already do well for others?

How do you want to create positive change in the lives of others?

What communities and support systems do you want to be a part of?

Answer these questions to help you decide what social responsibility movements you want to be involved with. The collaboration of yourself or your business with a cause that assists others will contribute to you as a person and to the development of your brand identity GUARANTEED.

If you need a place to start looking, check out a few of the organizations I love in Toronto: St.Christopher House, Frontier College and Pathways to Education

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