The Blue Pill

So you're an unknown business but you want to be a giant figure in your industry. Money is not enough for you because you want to me acknowledged as a leader. Here are some of the content and techniques that bring you the attention!!! attention!!! attention!!! you desire:

Blog posts 

offer your audience regular doses of your insight and expertise. With a blog you have an opportunity to delve more deeply into topics of substance than you might on a platform with a limited character count like Twitter. Here you can address the subjects your audience wants to learn most about and you can position yourself as a leader in your field. Tell them what you know, blog about it baby!


Teach what you know. Teaching a webinar on your area of leadership demonstrates that you are good enough at what you do to teach it to others. Quality content and instruction is key. Also, the platform you use must be one you are familiar with. 

White papers  

Write a report about what you are an expert in. Delve into a topic, do your research, write about your experience, conduct a study. Dedicate yourself to providing others with the meaty content only you can provide from your unique angle of expertise and prove that you know what you want to be known for. Offer this white paper for free download on your website.


Instagram is not just for photos of your pretty dessert and your vacation with your girlfriend. Use Instagram photos to show your audience that you move among the people of significance in your industry. An old proverb states "Show me a man and I'll show you his friends." Ensure that you are friends with the people who are doing things, going places and are acknowledged to be leaders in your industry. You will be seen to be a leader too.

Personal bios 

Where do you come from and what makes you the best at what you do? Insert your well-written biography on your website, promotional material, social media platforms, in your press releases. Tell your story and what makes you qualified to be an expert: is it your experience, education or both? Be specific and let it be known far and wide that you are to be acknowledged because you deserve to be. Copy writing of the highest caliber is required to tailor your biography for each and every time you use it. 

Contact us for copywriting assistance for your website, social media pages, press releases, news releases and backgrounders. Whatever you need a well-crafted piece of writing for, we have you covered. Email us at right now and let us help you get the recognition you desire.

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