I never intended to start a public relations and marketing agency but necessity met opportunity and I've had the privilege of expanding from a lone freelancer to a team (sometimes). If I had known a year ago what I know now I would have avoided a few pitfalls. Watch this video for my advice on starting an agency.
Contact me by email at blackleopardpr@gmail or reach out through social media with the #asktheblackleopard and I'll upload my best answer on the Black Leopard Public Relations YouTube channel.
Public relations and event planning go hand in hand. Including public relations in your event planning process will make all the difference in the success of your event. Public relations can be used to create a buzz of excitement around your event and attract all the right people. The more people and media channels that know about and attend your event, your ticket sales, social media presence, and attendance will grow naturally.
No two businesses are exactly alike. Different businesses require the use of different tactics to appeal their customers. This week, we’ve picked out five different types of small businesses and chosen one helpful marketing tip for each of them. If you’re starting out in any of these industries, you may want to consider these tips.
Each industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings not features is the key to success.