The Importance of Branding & A Quick How To
When you think of branding, what comes to mind? When I think of a brand, what comes to mind is a recognizable, well-known image (logo) commonly seen on advertisements and commercials that is connected to a company (i.e., Tropicana Orange Juice). However, branding encompasses much more than just your logo. Branding is an expression of your entire business, and additionally a way of communicating your businesses values and attributes. A successful brand is imperative, as it will help you sell your product and ultimately create an experience for your clients that they will not forget.
To make your brand successful, you must create an innovative logo that will intrigue all types of audiences. Consistently use the same design elements, such as the same colour scheme, font style and layout on all social media platforms and websites. Viewers will begin to recognize your logo, which has now turned into a brand. For example, check out both Black Leopard Public Relations and Entrepreneur Events, along with their social media accounts. Both of these websites carry out the same organization and design scheme that makes it easy to recognize.
Additionally, once you have created a memorable logo you may want to generate a tagline. Tagline's are short phrases that reflect your brands character and are meant to trigger positive feelings for clients. Taglines should be easily memorable and therefore repeatable by customers. Tagline's are a great way to differentiate yourself from other brands with a quick reminder of what your brand stands for!
Lastly, branding is very strategic. Your brand strategy encompasses what your business stands for, as well as the promises that you make to your clients. You must define your brand, and stand by it. Ask yourself what your business means to you, and the mission you would like your brand to complete. Show the advantages that your company will provide through your brand, giving your clients an idea of what they can expect. Make your brand trustworthy and reliable.
Are you interested in learning more about how to create a successful brand? Experts on the Art of Branding will be speaking at a mixer event hosted by ELEVATE on March 23rd to help you develop a brand that is made to stand out. Comment below if you are attending, we hope to see you all there!