When you think of branding, what comes to mind? When I think of a brand, what comes to mind is a recognizable, well-known image (logo) commonly seen on advertisements and commercials that is connected to a company (i.e., Tropicana Orange Juice). However, branding encompasses much more than just your logo. Branding is an expression of your entire business, and additionally a way of communicating your businesses values and attributes. A successful brand is imperative, as it will help you sell your product and ultimately create an experience for your clients that they will not forget.
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