Social media is a powerful tool for business growth. Even though almost everyone has accounts for personal use, there are still business owners out there who aren’t convinced that it’s necessary to have social media accounts for their businesses. However, if you use it correctly, you can have access to everything you need to know about your audience right at your fingertips.

AdviceBarbara InnissDecember 17, 2014social media, social media management, business growth, business operations, marketing strategy, Mississauga marketing, Toronto public relations, marketing coah, marketing exampleComment

5 Tip Tuesday: Social Media Tips For Your Business

Social media is an entrepreneur’s best friend. Everybody’s on it, but not everybody is doing it right. This 5 Tip Tuesday, we’ve got 5 tips on how you can use use social media more effectively.

ListicleBarbara InnissDecember 16, 2014social media, social media marketing, customer support, customer outreach, spam, news feed, advertising, business operations, twitter, 5 tip tuesdayComment

How much time and attention should you spend on a new employee?

Your day is busy enough juggling a thousand different priorities to keep your business running. So why should you invest time in mentoring and training a new employee or intern? Aren't they there to free your time, not make demands on it? No!