Article Nicole Bedeau Article Nicole Bedeau

Get Bitten By The Book Bug

The emphasis on selling books must now be on the experience of reading, the craftsmanship of writing and the relationships formed over conversations about books, blogs, writers and readers.

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Article Nicole Bedeau Article Nicole Bedeau

What Is Marketing?

The 'sharks' loved his design but hesitated to invest. Kevin O'leary, who is known for giving his unvarnished opinion to entrepreneurs, explained that the engineering was impressive, but that innovative design is not enough to make a successful business. 

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