The number one reason people join social media is to connect with others, and Instagram is the most effective social media platform to do so! Instagram is valuable for both sales and engaging your target audience, and it is also one of the best ways to gain feedback from your viewers! For entrepreneurs and small business owners looking to grow their brand, creating an intriguing Instagram account is key. Here are five Instagram accounts you should follow:
Read MoreI have been binge watching Million Dollar Listing New York lately. The three realtors featured on the show sell the most exclusive real estate to the most discerning buyers. Although their clients are among the wealthiest in New York city these realtors use the same tried and tested marketing techniques that anyone, including you, can use to sell a home.
Read MoreUber is a great example of a company with great angel investment that bests its competition on price, availability and reliability but how can you do the same for your customers? Kill 'em with kindness, that's how. Here are a few things entrepreneurs can do to provide 'kill 'em with kindness' customer service.
Read MoreYou are the best marketer for your own business. Who could possibly care about your business more than you? Before you can afford to hire a massive team here are a few ways you can reach your customer like an established brand.
Read MoreYou’ve heard of the phrase, “it takes money to make money.” Well, if you're just starting out in your business, you’ll quickly come to realize that there is a cost to doing business. You may have rent, inventory, supplies, permits or even legal fees to pay for depending on the size and scope of your company.
Read MoreThere are five essential tools every entrepreneur needs to understand.
Read MoreEach industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings not features is the key to success.
Read MoreMy mission is to help entrepreneurs market themselves and their businesses better! If you are learning to do video editing yourself here are a few of the best (simplest, most informative and most fun to watch) video editing tutorials I've come across so far.
Read MoreYes, you know that going to networking events, following up conversations by connecting on LinkedIn and being polite to your clients are all important. But do you know how to make good relationships the center of your brand?
Read MoreLearning to be a salesperson is a necessary part of being a successful entrepreneur. If you love what your business can do for others you will be motivated to sell yourself, your product or your service. Being pulled to do something from the inside is more powerful than being pushed to do it from the outside. Sales is not just something you have to do for your business, sales should be something you want to do for your customers.
Here are a few characteristics of great salespeople.
Read MoreBut marketing your business is like training for a competition. There are a thousand unsexy elements of what it takes to run your business and sell your products that your customer is not interested in knowing.
Marketing your business online and off requires finish line marketing. Your customers want to see the results. Your customers want to participate in your triumphant moments. Occasionally, your customers even want a peek at your process but only insofar as it builds their trust in your ability to understand and solve their problem.
Read MoreWhether you own your own business or not; we all have a brand. Professionally and personally - how others perceive you, your company or your products/services, really makes a difference in your success. Good thing it's not difficult to build or maintain your brand, it just takes thoughtful action, consistency and a strategy for the audience you wish to appeal to.
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