The 3 S's in Second Class

The second class was as interesting as the first for one reason only: customer research. How do you get the statistics, demographics and psychographics on the customers you are trying to reach? Where do you look for answers? This was the main take-away question from our second session of Learn To Earn: Set and forget your social. For our students they learned the importance of the 3 Ss.

Copy of Learn 2 Earn class #2.png

Students received free resources to try all three. In addition to your customer’s age, gender and location it’s important for you to find out the following:

  • What do my customers believe?

  • What makes their behaviour unique?

  • Where can I meet them in their daily lives?

  • How can I make them aware of my business and brand?

As always, stay safe and I’ll see you next class!

campaignNicole Bedeauonline learning, online class, Learn 2 Earn, public relations, customer research, customer survey, customer study, Social media, student, Google MeetComment