Riding a bike to the corner vs. competing in the Tour de France: how to professionalize your marketing
When you post on your social media business account: are you thinking about your audience or about you?
Do you think about what you’re projecting as your brand?
Do you have the discipline and structure of a media office for your organization?
Last week I had the opportunity to reconnect with one of my partners in Black Canadian media: Dr. Vibe on his show Black Canada Talking. We touched on a few great topics in a really short period of time. But this I know for sure, I love to talk and so does he! 😂😂😂
The takeaway: whether you can do it yourself or can afford to hire some help, you need to professionalize your marketing to stay competitive in this saturated small business environment. Small businesses have the lowest bar of entry to start than every before but they also have the largest pool of competitors to rise above. And in this climate of Covid-19 recovery we’ve discovered that big businesses are poised more than ever to get rid of their small business competitors.
So, do yourself a favor and do two things:
Download The Pandemic Playbook to work through the steps you need to stay in business with or without a lockdown.