5 Tip Tuesday: 5 Ways To Promote Your Business Without Bragging About It
When you are proud of your business, it may be easy to get carried away talking about it. Although talking about your business is a great way to gain exposure and show off your accomplishments, it is imperative that you do so in an appropriate and modest manner. Here are 5 ways to successfully promote your business without bragging about it:
1. Be Grateful For Your Success
While promoting your business, make it clear how appreciative you are to have had success. Even though you may still be on the path to success, you could also offer to help others along your way. Teaming up is a great way to promote your business while also contributing to the success of others.
2. Be Brief, Don't Drag Out Your Story
If you are passionate about your business, you could likely talk about it for hours on end which may have result in frustrating others. If you are going to promote your business, do it promptly. Cover the most relevant, important components that your business has to offer and get your audiences attention without dragging out your story. Suggestions for spicing up your business story without losing your audience? Click here.
3. Share Your Accomplishments and Credit
It is easy to take full credit for your success, and in some circumstances you may have a right to do so. However, it is likely that you acquired advice and assistance from others along the way, so include them in the promotion of your business. This is also a great way to show that while you are able to work independently, you also strive in collaborative team settings. In contrast, if you are looking for a way for others to praise you without simply bragging about it, ask clients and coworkers to complete surveys or testimonials about you. This is a great way to gain positive references from others and in return do the same for them. Interested in learning more about this? Attend The Art of Branding panel discussion Wednesday, March 23rd at 6:00pm.
4. Show Then Tell
Providing numbers and statistics demonstrates the value of your business and how it can improve the businesses of others (i.e., your potential clients). Provide these numbers first and then tell your story. Explain why your business is the best choice with proof of your accomplishments.
5. Take the Business Out of the Businessman/Businesswomen
Speaking professionally is key for a business owner, however often times this may be seen as a less humble way to promote your success. Maintain a level of professionalism while you make your story personal. It is much easier to connect with someone on a personal level, where you may take a less intimidating approach to connect on a level people can relate to.
Do you have any suggestions on how to promote your business while staying humble? Let us know by commenting below or tweeting at us!