Finish Line Marketing: 5 Guidelines for Finish Line Marketing

But marketing your business is like training for a competition. There are a thousand unsexy elements of what it takes to run your business and sell your products that your customer is not interested in knowing.

Marketing your business online and off requires finish line marketing. Your customers want to see the results. Your customers want to participate in your triumphant moments. Occasionally, your customers even want a peek at your process but only insofar as it builds their trust in your ability to understand and solve their problem.

ListicleNicole BedeauJune 17, 2015finish line, pan am, athletics, business, marketing, marketing coaching, Nicky Billou, Finish Line Thinking, results, process, entrepreneur marketingComment

Authenticity Sells

At the risk of sounding cliché, this post is about the importance of being yourself.

Sometimes we believe that we are not enough. We convince ourselves that we need to make all these changes in order for people to take us seriously.

ArticleBarbara InnissNovember 17, 2014authenticity, competition, show and tell, entrepreneur advice, entrepreneur marketing, why, branding, business growthComment