Listicle Nicole Bedeau Listicle Nicole Bedeau

5 Tip Tuesday: 5 ways to sell results

Each industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings  not features is the key to success.

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video Nicole Bedeau video Nicole Bedeau

#ASKTHEBLACKLEOPARD

Contact me by email at blackleopardpr@gmail or reach out through social media with the #asktheblackleopard and I'll upload my best answer on the Black Leopard Public Relations YouTube channel. 

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Listicle Nicole Bedeau Listicle Nicole Bedeau

Finish Line Marketing: 5 Guidelines for Finish Line Marketing

But marketing your business is like training for a competition. There are a thousand unsexy elements of what it takes to run your business and sell your products that your customer is not interested in knowing. 

Marketing your business online and off requires finish line marketing. Your customers want to see the results. Your customers want to participate in your triumphant moments. Occasionally, your customers even want a peek at your process but only insofar as it builds their trust in your ability to understand and solve their problem. 

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Article Barbara Inniss Article Barbara Inniss

Chasing Your Dreams

We are firm believers in doing what you love. We’re passionate about Public Relations and we’re so grateful that following our passion has brought us to this point in our lives. Founding Black Leopard Public Relations took loads of work, but it's been a blast.

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Advice Nicole Bedeau Advice Nicole Bedeau

Storytelling: can art and business coexist?

Narrative is a powerful tool to gain the hearts and minds of an audience.

Have you ever felt warm and fuzzy toward someone after reading their biography?

Sebastian Horsely

Ever excused a horrible deed when you learn the reasoning that lead to the action?

Alive

Do you want to learn more about a business after reading a compelling About Us page? 

Mail Chimp

Good storytelling is an excellent method of securing the interest and attention of your customers. I cannot stress enough how important persuasive writing is to developing your brand and making a distinct impression on your audience. 

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Article Nicole Bedeau Article Nicole Bedeau

A Kick in the Pants

A friend gave me some advice recently and it amounted to a kick in the pants. Sometimes you need someone to tell you the unvarnished truth to confirm what you already know in your heart and move you from thought to action...

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Advice Nicole Bedeau Advice Nicole Bedeau

Don't be an April Fool

It’s the first day of April! We’ve had the first signs of warm weather so it is really feeling like spring. One of the first things people traditionally do for this season is “spring cleaning”. Sorting through all of the junk accumulated during the winter months is difficult but it feels great when it’s finished. Spring is also an ideal time for you to sort through your marketing strategy...

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