Each industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings not features is the key to success.
Read MoreContact me by email at blackleopardpr@gmail or reach out through social media with the #asktheblackleopard and I'll upload my best answer on the Black Leopard Public Relations YouTube channel.
Read MoreBut marketing your business is like training for a competition. There are a thousand unsexy elements of what it takes to run your business and sell your products that your customer is not interested in knowing.
Marketing your business online and off requires finish line marketing. Your customers want to see the results. Your customers want to participate in your triumphant moments. Occasionally, your customers even want a peek at your process but only insofar as it builds their trust in your ability to understand and solve their problem.
Read MoreWe are firm believers in doing what you love. We’re passionate about Public Relations and we’re so grateful that following our passion has brought us to this point in our lives. Founding Black Leopard Public Relations took loads of work, but it's been a blast.
Read MoreWatch this latest video for updates on what's happening with Black Leopard Public Relations and for a reminder that you are special (so don't be afraid to specialize).
Read MoreNarrative is a powerful tool to gain the hearts and minds of an audience.
Have you ever felt warm and fuzzy toward someone after reading their biography?
Ever excused a horrible deed when you learn the reasoning that lead to the action?
Do you want to learn more about a business after reading a compelling About Us page?
Good storytelling is an excellent method of securing the interest and attention of your customers. I cannot stress enough how important persuasive writing is to developing your brand and making a distinct impression on your audience.
Read MoreA friend gave me some advice recently and it amounted to a kick in the pants. Sometimes you need someone to tell you the unvarnished truth to confirm what you already know in your heart and move you from thought to action...
Read MoreIt’s the first day of April! We’ve had the first signs of warm weather so it is really feeling like spring. One of the first things people traditionally do for this season is “spring cleaning”. Sorting through all of the junk accumulated during the winter months is difficult but it feels great when it’s finished. Spring is also an ideal time for you to sort through your marketing strategy...
Read MoreDo it their way. Find out how to tailor your marketing tactics to reach each individual customer for maximum effect. Watch my customized marketing video on the Black Leopard PR channel.
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