Fortunately, if you are able to edit and update your website on you own all you need are some fonts, graphics and photos to give it a fresh look. 

I meet creative professionals and artistic entrepreneurs every day who tell me they have too many talents and interests to be labeled as one thing. If the life of David Bowie the rock chameleon and master of reinvention can teach these creative entrepreneurs anything it is ...

Yes, you know that going to networking events, following up conversations by connecting on LinkedIn and being polite to your clients are all important. But do you know how to make good relationships the center of your brand?

Whether you own your own business or not; we all have a brand. Professionally and personally - how others perceive you, your company or your products/services, really makes a difference in your success. Good thing it's not difficult to build or maintain your brand, it just takes thoughtful action, consistency and a strategy for the audience you wish to appeal to. 

Black Leopard Public Relations has grown a lot since its start. One of the reasons we’ve managed to do so well is because we know when to ask for help. There’s lots we’re good at— media relations, marketing, creating tag lines, and brand messaging, just to name a few. But when it comes to other aspects of the business, we know it’s important to consult the experts.

At the risk of sounding cliché, this post is about the importance of being yourself.

Sometimes we believe that we are not enough. We convince ourselves that we need to make all these changes in order for people to take us seriously.

So you are creating an online community for your product and have heard that social media has taken over the world! You are smart enough to understand your business needs an online presence and you already use social media to communicate with your friends. So what do you post on social media for your business? Great question! But first let us answer a question with a question...

Branding is a process that is like a long and never-ending journey. There is no ultimate destination, but a constant striving forward for improvement in your business operations and your marketing.  Branding is about doing just as much as it is about telling.

The vast majority of entrepreneurs I have met can easily answer the question: what is your business? They immediately tell me what products their business sells. They find it much more difficult to answer the question, what is your brand? 

I’m thinking of public relations like dating lately. Friends keep showing me Amy Webb’s video, maybe they’re trying to tell me something about my personal life. Ha! 
 

With all the noise brands are making to get your attention this holiday