Listicle Naa-Larley Karikari Listicle Naa-Larley Karikari

5 TIP TUESDAY: HOW TO SET THE TONE OF YOUR BRAND

Whether you own your own business or not; we all have a brand. Professionally and personally - how others perceive you, your company or your products/services, really makes a difference in your success. Good thing it's not difficult to build or maintain your brand, it just takes thoughtful action, consistency and a strategy for the audience you wish to appeal to. 

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Advice Barbara Inniss Advice Barbara Inniss

Leave It to the Pros

Black Leopard Public Relations has grown a lot since its start. One of the reasons we’ve managed to do so well is because we know when to ask for help. There’s lots we’re good at— media relations, marketing, creating tag lines, and brand messaging, just to name a few. But when it comes to other aspects of the business, we know it’s important to consult the experts.

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Article Barbara Inniss Article Barbara Inniss

Authenticity Sells

At the risk of sounding cliché, this post is about the importance of being yourself.

Sometimes we believe that we are not enough. We convince ourselves that we need to make all these changes in order for people to take us seriously.

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Article Nicole Bedeau Article Nicole Bedeau

Social media content: let me be your Morpheus

So you are creating an online community for your product and have heard that social media has taken over the world! You are smart enough to understand your business needs an online presence and you already use social media to communicate with your friends. So what do you post on social media for your business? Great question! But first let us answer a question with a question...

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Advice Nicole Bedeau Advice Nicole Bedeau

Give back branding

Branding is a process that is like a long and never-ending journey. There is no ultimate destination, but a constant striving forward for improvement in your business operations and your marketing.  Branding is about doing just as much as it is about telling.

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Advice, Article Nicole Bedeau Advice, Article Nicole Bedeau

What is your brand?

The vast majority of entrepreneurs I have met can easily answer the question: what is your business? They immediately tell me what products their business sells. They find it much more difficult to answer the question, what is your brand? 

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video Nicole Bedeau video Nicole Bedeau

Parallels

I’m thinking of public relations like dating lately. Friends keep showing me Amy Webb’s video, maybe they’re trying to tell me something about my personal life. Ha! 
 

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