5 Tip Tuesday: 5 FREE resources to refresh your website

Fortunately, if you are able to edit and update your website on you own all you need are some fonts, graphics and photos to give it a fresh look.

ListicleNicole BedeauAugust 31, 2016creative market, stock photo, photography, vector images, vector, presentation, slide presentation, canva, pexels, prezi, power point, graphic design, font, background, free, website, branding, resource, serviceComment

Jack of All Trades Master of One: What Celebs Can Teach Us About Reinventing A Brand

I meet creative professionals and artistic entrepreneurs every day who tell me they have too many talents and interests to be labeled as one thing. If the life of David Bowie the rock chameleon and master of reinvention can teach these creative entrepreneurs anything it is ...

5 Tip Tuesday: 5 Ways to Make Relationships the Center of Your Brand

Yes, you know that going to networking events, following up conversations by connecting on LinkedIn and being polite to your clients are all important. But do you know how to make good relationships the center of your brand?

ListicleNicole BedeauJuly 7, 2015relationship management, branding, brand identity, relationships, support, storytelling, networking, network empowerment, reward, team, conversation, customer outreach, customer service, customize, teamwork, 5 tip tuesdayComment

5 TIP TUESDAY: HOW TO SET THE TONE OF YOUR BRAND

Whether you own your own business or not; we all have a brand. Professionally and personally - how others perceive you, your company or your products/services, really makes a difference in your success. Good thing it's not difficult to build or maintain your brand, it just takes thoughtful action, consistency and a strategy for the audience you wish to appeal to.

ListicleNaa-Larley KarikariMay 11, 2015branding, promotion, promote, tone, strategic marketing blueprint, marketing blueprintComment

Leave It to the Pros

Black Leopard Public Relations has grown a lot since its start. One of the reasons we’ve managed to do so well is because we know when to ask for help. There’s lots we’re good at— media relations, marketing, creating tag lines, and brand messaging, just to name a few. But when it comes to other aspects of the business, we know it’s important to consult the experts.

AdviceBarbara InnissDecember 1, 2014media relations management, media relations, marketing, marketing Mississauga, Toronto public relations, expert, advice, advice for freelancers, wyc creative, graphic design, graphic designer, brandingComment

Authenticity Sells

At the risk of sounding cliché, this post is about the importance of being yourself.

Sometimes we believe that we are not enough. We convince ourselves that we need to make all these changes in order for people to take us seriously.

ArticleBarbara InnissNovember 17, 2014authenticity, competition, show and tell, entrepreneur advice, entrepreneur marketing, why, branding, business growthComment

Social media content: let me be your Morpheus

So you are creating an online community for your product and have heard that social media has taken over the world! You are smart enough to understand your business needs an online presence and you already use social media to communicate with your friends. So what do you post on social media for your business? Great question! But first let us answer a question with a question...

ArticleNicole BedeauJuly 28, 2014sales, salesperson, leads, public awareness, customer outreach, marketing advice, branding, public relations agency, social media management, social media marketingComment

Give back branding

Branding is a process that is like a long and never-ending journey. There is no ultimate destination, but a constant striving forward for improvement in your business operations and your marketing. Branding is about doing just as much as it is about telling.

AdviceNicole BedeauApril 29, 2014brand identity, charity, social responsibility, collaboration, branding, frontier college, pathways to education, west neighbourhood houseComment

What is your brand?

The vast majority of entrepreneurs I have met can easily answer the question: what is your business? They immediately tell me what products their business sells. They find it much more difficult to answer the question, what is your brand?

Advice, ArticleNicole BedeauApril 21, 2014$100 startup, chris guillebeau, business book, business brand, branding, service, product, adam leipzig, TED talk, TED x Malivu, questionnaire, strategic marketing blueprintComment

Parallels

I’m thinking of public relations like dating lately. Friends keep showing me Amy Webb’s video, maybe they’re trying to tell me something about my personal life. Ha!

videoNicole BedeauDecember 18, 2013entrepreneur, freelance, business, PR, public realtions, online dating, Amy Webb, video, article, selective, work, clients, brandingComment

Christmas Mood

With all the noise brands are making to get your attention this holiday

ArticleNicole BedeauDecember 8, 2013mariah carey, marketing example, christmas, long-term marketing, branding, ChristmasComment