Posts tagged marketing
#Asktheblackleopard: Multilevel Marketing For Entrepreneurs

Have you been approached by an MLM? Have you already invested in a multi level marketing product or business? In this episode of #Asktheblackleopard I answer Mike's question about multi level marketing. Before you make another sales call watch this video!

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Jack of All Trades Master of One: What Celebs Can Teach Us About Reinventing A Brand

I meet creative professionals and artistic entrepreneurs every day who tell me they have too many talents and interests to be labeled as one thing. If the life of David Bowie the rock chameleon and master of reinvention can teach these creative entrepreneurs anything it is ...

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5 Marketing Tools That You Need to Spend Money On

You’ve heard of the phrase, “it takes money to make money.” Well, if you're just starting out in your business, you’ll quickly come to realize that there is a cost to doing business. You may have rent, inventory, supplies, permits or even legal fees to pay for depending on the size and scope of your company.

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#asktheblackleopard: MUA Giveaway

Lately a few of you have asked about if or when I'll be hosting another seminar for makeup artists. #GTAMUA was a great event and I am working on producing another event for makeup artists and makeup lovers from the GTA. This time I will be collaborating with Makeup Artists Organization Ontario to provide a stellar opportunity for makeup artists and makeup lovers to learn, network and have fun! 

To launch this new partnership we would like to give you something...

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5 Tip Tuesday: 5 ways to sell results

Each industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings  not features is the key to success.

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Sell with your heart not your head

When you're browsing for your fantasy diamond engagement ring on Pinterest (I know I'm not the only one) do you look for information about features (the 3 Cs) or do you pin a lot of images of happy couples kissing with a huge rock on the woman's finger? In other words, do you have more pins like this;

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