Listicle Alethea Robinson Listicle Alethea Robinson

5 Marketing Tools That You Need to Spend Money On

You’ve heard of the phrase, “it takes money to make money.” Well, if you're just starting out in your business, you’ll quickly come to realize that there is a cost to doing business. You may have rent, inventory, supplies, permits or even legal fees to pay for depending on the size and scope of your company.

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Advice Nicole Bedeau Advice Nicole Bedeau

notice what sells right now

I was pleasantly surprised that the topics, advice and techniques discussed at this seminar were true to how people consume media and engage with their favourite companies.  One very interesting fact

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Article Nicole Bedeau Article Nicole Bedeau

What Is Marketing?

The 'sharks' loved his design but hesitated to invest. Kevin O'leary, who is known for giving his unvarnished opinion to entrepreneurs, explained that the engineering was impressive, but that innovative design is not enough to make a successful business. 

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video Nicole Bedeau video Nicole Bedeau

#asktheblackleopard: MUA Giveaway

Lately a few of you have asked about if or when I'll be hosting another seminar for makeup artists. #GTAMUA was a great event and I am working on producing another event for makeup artists and makeup lovers from the GTA. This time I will be collaborating with Makeup Artists Organization Ontario to provide a stellar opportunity for makeup artists and makeup lovers to learn, network and have fun! 

To launch this new partnership we would like to give you something...

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Listicle Nicole Bedeau Listicle Nicole Bedeau

5 Tip Tuesday: 5 ways to sell results

Each industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings  not features is the key to success.

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