Friends and personal contacts give you referrals to new clients and customers. Collaborations with other businesses introduce you to new skills and ways of doing things. Vendors who like working with you give you deals on resources you could not normally afford. Making new contacts and keeping older connections strong is a vital part of keeping your business operating. Networking, media management and going above and beyond for current customers is not an option because in business relationships are E-V-E-R-Y-THING!