Each industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings not features is the key to success.Read More
Yes, you know that going to networking events, following up conversations by connecting on LinkedIn and being polite to your clients are all important. But do you know how to make good relationships the center of your brand?Read More
Friends and personal contacts give you referrals to new clients and customers. Collaborations with other businesses introduce you to new skills and ways of doing things. Vendors who like working with you give you deals on resources you could not normally afford. Making new contacts and keeping older connections strong is a vital part of keeping your business operating. Networking, media management and going above and beyond for current customers is not an option because in business relationships are E-V-E-R-Y-THING!Read More
Social media is an entrepreneur’s best friend. Everybody’s on it, but not everybody is doing it right. This 5 Tip Tuesday, we’ve got 5 tips on how you can use use social media more effectively.Read More
Like you, we are entrepreneurs. One of the benefits of working with us is the fact that everything we recommend to you, we’ve tried ourselves; we know it works. So, this week we’re giving you 5 things we’ve already done that you should be doing too.Read More
Your audience should be everything to you. If your viewers (or customers) aren’t happy, your business is in trouble. All of your actions, both online and off, affect the way you are perceived by potential clients. This Tuesday, we’ve got 5 tips on how to appeal to your audience.Read More
I can’t stand walking into a store and not being greeted. I’m not talking about the sales reps being busy with other customers, although they should still say ‘hello’. I’m referring to walking into a store with no other customers and not having my presence acknowledged. It’s rude! It shows me that you don’t value my business.Read More
If you’re running your own business, I don’t have to tell you the importance of making every last dollar count. There are times when money is tight, and if you can cut corners, you will. When budgeting, entrepreneurs tend to place advertising and marketing last in order of importance, but they’re essential for the growth of your business. In order to use your money effectively, you need to understand how both of them work. There’s a lot of overlap between advertising and marketing, which makes them easy to confuse.
So what’s the difference?Read More
Whatever business, profession or industry you are in there comes a time you have to convince your audience to spend their time, money or interest on you.
As an entrepreneur you will soon discover that in addition to learning to perform the role of accountant, project coordinator and CEO, you will need to be a salesperson too: no sales, no business.Read More
So you are creating an online community for your product and have heard that social media has taken over the world! You are smart enough to understand your business needs an online presence and you already use social media to communicate with your friends. So what do you post on social media for your business? Great question! But first let us answer a question with a question...Read More
Your top business priority now might be described as ABS: Always Be Selling. You want to increase your bottom line and social media is just one more tool in your sales tool belt. So what should you post to increase your sales? In my experience, here's what works:Read More
For businesses headed by one smart and savvy person like you a website is the first step to achieving a serious online presence.Read More