Books are a great way to learn about anything. Heck, there are even books to tell you how to be happy. Unfortunately, how-to books can seem daunting with all their information. So BLPR has put together a short guide to help you get the most information in an efficient manner from any marketing book.

The vast majority of entrepreneurs I have met can easily answer the question: what is your business? They immediately tell me what products their business sells. They find it much more difficult to answer the question, what is your brand?