5 Tip Tuesday: How to Get the Most out of a Marketing Book

Books are a great way to learn about anything. Heck, there are even books to tell you how to be happy. Unfortunately, how-to books can seem daunting with all their information. So BLPR has put together a short guide to help you get the most information in an efficient manner from any marketing book.

What is your brand?

The vast majority of entrepreneurs I have met can easily answer the question: what is your business? They immediately tell me what products their business sells. They find it much more difficult to answer the question, what is your brand?

Advice, ArticleNicole BedeauApril 21, 2014$100 startup, chris guillebeau, business book, business brand, branding, service, product, adam leipzig, TED talk, TED x Malivu, questionnaire, strategic marketing blueprintComment