It is easy to get caught up in the operations of a business, going to parenting class, arranging shopping and preparing for the baby, watching the latest hot shows and participating in everything else in the world. This is how I am making sure I don't lose myself in the hustle and bustle of preparing for this new life.
Read MoreSo how can you ensure that your customer sees you, hears you and trusts what you promise? It's all here in the social media cheat sheet.
Read MoreNew ideas come easily and opportunities for collaboration appear every week! Does this sound like you? If you need to trick yourself into approaching your business with discipline read this post.
Read MoreAs a business owner, you have likely established your brand or you are in the process of doing so. However, have you established your personal brand? A personal brand is a way of marketing yourself using your work, your background, your opinions and your personality. Convey your authentic self through your brand and give your clients a true testament of your personality both on and offline.
Read MoreWhen you think of branding, what comes to mind? When I think of a brand, what comes to mind is a recognizable, well-known image (logo) commonly seen on advertisements and commercials that is connected to a company (i.e., Tropicana Orange Juice). However, branding encompasses much more than just your logo. Branding is an expression of your entire business, and additionally a way of communicating your businesses values and attributes. A successful brand is imperative, as it will help you sell your product and ultimately create an experience for your clients that they will not forget.
Read MoreAs a psychology undergraduate about to complete my fourth and final year of university, being a social media intern for Black Leopard Public Relations was both challenging and very rewarding.
Read MoreDid you use a dish to eat your breakfast this morning? Put on a pair of shoes before going to work today? Logged on to the company website? Printed a report on paper at the office? Get a drink coffee from a coffee shop?
Read MoreI was pleasantly surprised that the topics, advice and techniques discussed at this seminar were true to how people consume media and engage with their favourite companies. One very interesting fact
Read MoreMarketing is both art and science. You need the right tools to do it well. When you can afford it you should absolutely hire a professional like me, but when you cannot afford it (and you have the time) you can do it yourself. Watch this video to find out how to DIY your marketing with 10 tools.
Read MoreMoney is a motivator but only to a point. To say motivated to be creative, sell and persist against all of the obstacles I encounter in my business I need to be inspired.
Read MoreStaying motivated to get up every day and sell, sell, sell is a challenge. Mondays are notoriously hard but you can do it! Whether you've run a business before or this is your first company, all of the skills you need to keep pushing to succeed are already within you and have brought you to where you are today.
One of the techniques I use to stay motivated is...
Read MoreCash is the oxygen of your business. Money is the thing that allows you to 'chase your dreams', keeps the lights on in your hoffice (home office), gives you constant mobile access to your customers when you're on the go and attracts amazing talent to working with you. Money is the key factor that defines a business. If it's not making money, it's not a business it's a hobby.
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