Article Nicole Bedeau Article Nicole Bedeau

Billboard World

As the billboards, video screens and signs religious recruiters carry at the corner become bigger, bolder and brighter a weird thing starts to happen, you don't notice them!

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Product, Article Nicole Bedeau Product, Article Nicole Bedeau

Everybody Wins!

Kanye has provided the Pan Am games with an extra level of publicity they couldn't have hoped for. This is the beauty of a great strategic partnership and sponsored collaboration. The games pays Kanye an astronomical amount for him to perform and Kanye gets people talking about the event just because he is in it: everybody wins!

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Article Nicole Bedeau Article Nicole Bedeau

Product description dilemma

To add a product description or not to add a product description? 

The answer to this questions is very easy: add descriptions and more customers will purchase your product, it's that simple.

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Advice, Article Nicole Bedeau Advice, Article Nicole Bedeau

What is your brand?

The vast majority of entrepreneurs I have met can easily answer the question: what is your business? They immediately tell me what products their business sells. They find it much more difficult to answer the question, what is your brand? 

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