I was pleasantly surprised that the topics, advice and techniques discussed at this seminar were true to how people consume media and engage with their favourite companies. One very interesting factRead More
Media coverage can be a major driver in raising a startup’s profile and growing its user base. But, scoring coverage is easier said than done.
How do you get publicity? How do you stand out when reporters, editors and bloggers receive dozens of pitches a day? They get them via Twitter, email, phone and – in one occasion that I’m aware of – the urinal (yes, a journalist recently told me he was pitched once in the washroom).Read More