10 Tips to Get Media Coverage for Your Startup

Media coverage can be a major driver in raising a startup’s profile and growing its user base. But, scoring coverage is easier said than done.

How do you get publicity? How do you stand out when reporters, editors and bloggers receive dozens of pitches a day? They get them via Twitter, email, phone and – in one occasion that I’m aware of – the urinal (yes, a journalist recently told me he was pitched once in the washroom).

AdviceSamuel DunsigerMarch 12, 2015public relations, public relations agent, Toronto public relations, advice for startups, startups, business advice, communications, consultant, pitching, bloggers, journalists, get publicity Comments

Open For Business

We are always looking for new ways to support you in running your business and reaching your customers better. Now we have a way for you to do all that in style.

Great Start to the Food Year

2015 is off to a great start for Destingo restaurant in Toronto. The food media is excited about what Destingo is doing and we have secured great stories for our client.

ArticleNicole BedeauFebruary 19, 2015food, Toronto public relations, media relations, media relations management, client, success, media attention, restaurant, Toronto restaurants, article, best of, public relations, portfolioComment

5 Tip Tuesday: Must-Do Marketing for Your Business

No two businesses are exactly alike. Different businesses require the use of different tactics to appeal their customers. This week, we’ve picked out five different types of small businesses and chosen one helpful marketing tip for each of them. If you’re starting out in any of these industries, you may want to consider these tips.

Your Business Needs Social Media

Social media is a powerful tool for business growth. Even though almost everyone has accounts for personal use, there are still business owners out there who aren’t convinced that it’s necessary to have social media accounts for their businesses. However, if you use it correctly, you can have access to everything you need to know about your audience right at your fingertips.

AdviceBarbara InnissDecember 17, 2014social media, social media management, business growth, business operations, marketing strategy, Mississauga marketing, Toronto public relations, marketing coah, marketing exampleComment

Chasing Your Dreams

We are firm believers in doing what you love. We’re passionate about Public Relations and we’re so grateful that following our passion has brought us to this point in our lives. Founding Black Leopard Public Relations took loads of work, but it's been a blast.

ArticleBarbara InnissDecember 8, 2014marketing coaching, marketing coach, coaching, entrepreneurlife, encouragement, entrepreneurship, Toronto public relations, Mississauga marketing, work, business, anniversary, client outreach, client relationsComment

5 Tip Tuesday: 5 Things We’ve Done That You Should Too

Like you, we are entrepreneurs. One of the benefits of working with us is the fact that everything we recommend to you, we’ve tried ourselves; we know it works. So, this week we’re giving you 5 things we’ve already done that you should be doing too.

Leave It to the Pros

Black Leopard Public Relations has grown a lot since its start. One of the reasons we’ve managed to do so well is because we know when to ask for help. There’s lots we’re good at— media relations, marketing, creating tag lines, and brand messaging, just to name a few. But when it comes to other aspects of the business, we know it’s important to consult the experts.

AdviceBarbara InnissDecember 1, 2014media relations management, media relations, marketing, marketing Mississauga, Toronto public relations, expert, advice, advice for freelancers, wyc creative, graphic design, graphic designer, brandingComment