Don't let your engagement rate drop on Instagram without a fight. Despite losing sight of your likes, here's how to play and win Instagram's game.
Read MoreConsidering advertising your small business online with Adroll?
99% of the time I suggest a product to you it's because I tried it first. So I went to the Adroll website, set up an account and let it rip. They say 'curiosity killed the cat' and for this black leopard that was certainly true.
Read MoreUber is a great example of a company with great angel investment that bests its competition on price, availability and reliability but how can you do the same for your customers? Kill 'em with kindness, that's how. Here are a few things entrepreneurs can do to provide 'kill 'em with kindness' customer service.
Read MoreI was pleasantly surprised that the topics, advice and techniques discussed at this seminar were true to how people consume media and engage with their favourite companies. One very interesting fact
Read MoreKanye has provided the Pan Am games with an extra level of publicity they couldn't have hoped for. This is the beauty of a great strategic partnership and sponsored collaboration. The games pays Kanye an astronomical amount for him to perform and Kanye gets people talking about the event just because he is in it: everybody wins!
Read MoreIf you’re running your own business, I don’t have to tell you the importance of making every last dollar count. There are times when money is tight, and if you can cut corners, you will. When budgeting, entrepreneurs tend to place advertising and marketing last in order of importance, but they’re essential for the growth of your business. In order to use your money effectively, you need to understand how both of them work. There’s a lot of overlap between advertising and marketing, which makes them easy to confuse.
So what’s the difference?
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