Last week I had the pleasure of connecting with a voice I have listened to but never spoken with.
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Marketing is both art and science. You need the right tools to do it well. When you can afford it you should absolutely hire a professional like me, but when you cannot afford it (and you have the time) you can do it yourself. Watch this video to find out how to DIY your marketing with 10 tools.
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Media coverage can be a major driver in raising a startup’s profile and growing its user base. But, scoring coverage is easier said than done.
How do you get publicity? How do you stand out when reporters, editors and bloggers receive dozens of pitches a day? They get them via Twitter, email, phone and – in one occasion that I’m aware of – the urinal (yes, a journalist recently told me he was pitched once in the washroom).
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As an entrepreneur, know that you won’t make money unless you chase after it. Yes, your attitude has everything to do with your success, but if you don’t know how to sell your products or services, you won’t get anywhere. This week’s 5 tips are all about making the sale.
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Whatever business, profession or industry you are in there comes a time you have to convince your audience to spend their time, money or interest on you.
As an entrepreneur you will soon discover that in addition to learning to perform the role of accountant, project coordinator and CEO, you will need to be a salesperson too: no sales, no business.
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