Marketing is both art and science. You need the right tools to do it well. When you can afford it you should absolutely hire a professional like me, but when you cannot afford it (and you have the time) you can do it yourself. Watch this video to find out how to DIY your marketing with 10 tools.
Read MoreEach industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings not features is the key to success.
Read MoreIt's true what they say: If you fail to plan, you plan to fail. Nothing is more true for owning your own business. Owning your own business can give you a sense of pride and accomplishment, but it can also come with unique processes and challenges to overcome in order to fully establish and run your business.
Read MoreWhen you start a businesses there are three things you need to get things going:
Notice that the one thing missing from this list is approval.
Read MoreGreat marketing is one of the key ingredients in the recipe for a thriving business. It’s not enough to create a product and put up signs. Marketing enables you to get your product in front of eyes in a way that’s less intrusive than advertising. To get the most out of your marketing efforts, you have to implement an effective strategy. Here are three reasons why:
Read MoreDo it their way. Find out how to tailor your marketing tactics to reach each individual customer for maximum effect. Watch my customized marketing video on the Black Leopard PR channel.
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