However small the party there are always details that can be dizzying to figure out especially when you have a short period of time to work with and a budget so small it's almost non-existent! If this is you, don't despair. In my experience there are resources, services and ticks to hack the system of vendors, products and services available so you can host an event without becoming overwhelmed, stressed-out or broke.Read More
I had to build a whole new network of friends, colleagues, collaborators and clients from scratch. Networking has turned out to be the biggest asset of my business and it was my biggest weakness starting out.
How did I build a network from scratch? I used a few simple techniques to build a network and market myself and you can too!Read More
Spring has finally sprung in Toronto and love is in the air! I would love to think we have a little to do with the improved romantic lives of entrepreneurs this season.Read More
You’ve heard of the phrase, “it takes money to make money.” Well, if you're just starting out in your business, you’ll quickly come to realize that there is a cost to doing business. You may have rent, inventory, supplies, permits or even legal fees to pay for depending on the size and scope of your company.Read More
Lately a few of you have asked about if or when I'll be hosting another seminar for makeup artists. #GTAMUA was a great event and I am working on producing another event for makeup artists and makeup lovers from the GTA. This time I will be collaborating with Makeup Artists Organization Ontario to provide a stellar opportunity for makeup artists and makeup lovers to learn, network and have fun!
To launch this new partnership we would like to give you something...Read More
Each industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings not features is the key to success.Read More
Kanye has provided the Pan Am games with an extra level of publicity they couldn't have hoped for. This is the beauty of a great strategic partnership and sponsored collaboration. The games pays Kanye an astronomical amount for him to perform and Kanye gets people talking about the event just because he is in it: everybody wins!Read More