Each industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings not features is the key to success.
Read MoreContact me by email at blackleopardpr@gmail or reach out through social media with the #asktheblackleopard and I'll upload my best answer on the Black Leopard Public Relations YouTube channel.
Read MorePublic relations and event planning go hand in hand. Including public relations in your event planning process will make all the difference in the success of your event. Public relations can be used to create a buzz of excitement around your event and attract all the right people. The more people and media channels that know about and attend your event, your ticket sales, social media presence, and attendance will grow naturally.
Read MoreNo two businesses are exactly alike. Different businesses require the use of different tactics to appeal their customers. This week, we’ve picked out five different types of small businesses and chosen one helpful marketing tip for each of them. If you’re starting out in any of these industries, you may want to consider these tips.
Read MoreBusiness owners often believe that because they’re promoting their goods or services with the best of intentions, they needn't worry about the law. However, the Canadian Code of Advertising Standards lays out strict rules about what can and cannot be done through advertising. This week, we’re going to tell you five of the rules that could save you from getting SUED.
Read MoreSo you are creating an online community for your product and have heard that social media has taken over the world! You are smart enough to understand your business needs an online presence and you already use social media to communicate with your friends. So what do you post on social media for your business? Great question! But first let us answer a question with a question...
Read MoreThere are three types of lists I love...
Read MoreDo it their way. Find out how to tailor your marketing tactics to reach each individual customer for maximum effect. Watch my customized marketing video on the Black Leopard PR channel.
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