Posts tagged strategic collaboration
5 Tip Tuesday: 5 ways to sell results

Each industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings  not features is the key to success.

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Everybody Wins!

Kanye has provided the Pan Am games with an extra level of publicity they couldn't have hoped for. This is the beauty of a great strategic partnership and sponsored collaboration. The games pays Kanye an astronomical amount for him to perform and Kanye gets people talking about the event just because he is in it: everybody wins!

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5 Tip Tuesday: How to be a great mentor

When you hire a new employee your relief at getting some help with your business needs can be overwhelming. Help, FINALLY! Don't let your feelings of relief overtake your feelings of responsibility. As Superman's father said "With great power comes great responsibility." You aren't just a boss, manager or overseer you are a mentor. Say it loud, say it proud "I am a mentor!"

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