I was immediately intrigued by her work and have enjoyed watching her business grow.
Read MoreEach industry has unique challenges and solutions to convince customers that a business can deliver on its promise. Here are 5 ways each industry can "sell results" to potential clients and appeal to customer feelings rather than to their reason. Selling feelings not features is the key to success.
Read MoreKanye has provided the Pan Am games with an extra level of publicity they couldn't have hoped for. This is the beauty of a great strategic partnership and sponsored collaboration. The games pays Kanye an astronomical amount for him to perform and Kanye gets people talking about the event just because he is in it: everybody wins!
Read MoreYour audience should be everything to you. If your viewers (or customers) aren’t happy, your business is in trouble. All of your actions, both online and off, affect the way you are perceived by potential clients. This Tuesday, we’ve got 5 tips on how to appeal to your audience.
Read MoreLet the record show I have never coached a mastermind group (confession is good for the soul). But I am in one that has developed spontaneously from a larger group and I must admit it is one of the best things for my business. I am so appreciative of the group of business women I have met this year who have encouraged me, given me tips, allowed me insights into their business journeys, traded valuable contacts and #netwerked with me to create more client relationships and better services than I could ever have done on my own. They say it takes a village to raise a child. I say it takes a political party to grow a business.
Read MoreBefore you start an internship AND before you hire an intern you need to watch this video.
Read MoreWhen you hire a new employee your relief at getting some help with your business needs can be overwhelming. Help, FINALLY! Don't let your feelings of relief overtake your feelings of responsibility. As Superman's father said "With great power comes great responsibility." You aren't just a boss, manager or overseer you are a mentor. Say it loud, say it proud "I am a mentor!"
Read MoreBranding is a process that is like a long and never-ending journey. There is no ultimate destination, but a constant striving forward for improvement in your business operations and your marketing. Branding is about doing just as much as it is about telling.
Read More