Don't get stuck on social media! There are 18 ways to market your business better. Are you using just one?

Neglect on of these skills and resign your business to raising awareness but don't expect to convert that awareness into sales.  

Sales are not the only way to measure the success of your marketing outreach. Can you name four other critical metrics that matter?

These five followers are worth all of the time and money you're spending on social media ...and more!

Manage multiple social media accounts without losing your mind or wasting your time with Hootsuite. Take a look at this introduction to Hootsuite tutorial. 

So how can you ensure that your customer sees you, hears you and trusts what you promise? It's all here in the social media cheat sheet. 

I'm also a fan of supporting other small businesses so some of these mistakes I've noticed in others around me. I curated this list to help you mediate the inefficiencies in your own business or to provide insight on things to be aware of before you launch. 

Instagram absolutely works to gain listings. If it works for this guy, this girl and this thing it can work for you too. Here are three proven strategies to turn your Instagram account to a sales funnel. 

Instagram has rolled out new features for a few lucky people. Watch this video to find out if you're one of them.

You are the best marketer for your own business. Who could possibly care about your business more than you? Before you can afford to hire a massive team here are a few ways you can reach your customer like an established brand. 

Kanye has provided the Pan Am games with an extra level of publicity they couldn't have hoped for. This is the beauty of a great strategic partnership and sponsored collaboration. The games pays Kanye an astronomical amount for him to perform and Kanye gets people talking about the event just because he is in it: everybody wins!

Social media is a powerful tool for business growth. Even though almost everyone has accounts for personal use, there are still business owners out there who aren’t convinced that it’s necessary to have social media accounts for their businesses. However, if you use it correctly, you can have access to everything you need to know about your audience right at your fingertips.