It's true what they say: If you fail to plan, you plan to fail. Nothing is more true for owning your own business. Owning your own business can give you a sense of pride and accomplishment, but it can also come with unique processes and challenges to overcome in order to fully establish and run your business.
Read MoreWhen you start a businesses there are three things you need to get things going:
Notice that the one thing missing from this list is approval.
Read MorePublic relations and event planning go hand in hand. Including public relations in your event planning process will make all the difference in the success of your event. Public relations can be used to create a buzz of excitement around your event and attract all the right people. The more people and media channels that know about and attend your event, your ticket sales, social media presence, and attendance will grow naturally.
Read MoreMedia coverage can be a major driver in raising a startup’s profile and growing its user base. But, scoring coverage is easier said than done.
How do you get publicity? How do you stand out when reporters, editors and bloggers receive dozens of pitches a day? They get them via Twitter, email, phone and – in one occasion that I’m aware of – the urinal (yes, a journalist recently told me he was pitched once in the washroom).
Read MoreEarlier this month we had the opportunity to participate in the #BeYou Campaign newsletter which seeks to provide youth with encouragement and support. The #BeYou Campaign has launched an entrepreneurial scholarship fund. Donate to this entrepreneurial initiative here. You can read the full #BeYou newsletter online.
Read MoreIt’s that time again. With the new year around the corner we’re all reflecting on what worked last year and what didn’t. It’s common practice to make resolutions for the new year, whether they’re business goals or personal ones, but as well all know, most people drop their New Year’s resolutions by the time February rolls around. For those of you who’d like things to end differently next time around, we’d like to offer a little help.
Read MoreSocial media is a powerful tool for business growth. Even though almost everyone has accounts for personal use, there are still business owners out there who aren’t convinced that it’s necessary to have social media accounts for their businesses. However, if you use it correctly, you can have access to everything you need to know about your audience right at your fingertips.
Read MoreBlack Leopard Public Relations has grown a lot since its start. One of the reasons we’ve managed to do so well is because we know when to ask for help. There’s lots we’re good at— media relations, marketing, creating tag lines, and brand messaging, just to name a few. But when it comes to other aspects of the business, we know it’s important to consult the experts.
Read MoreI can’t stand walking into a store and not being greeted. I’m not talking about the sales reps being busy with other customers, although they should still say ‘hello’. I’m referring to walking into a store with no other customers and not having my presence acknowledged. It’s rude! It shows me that you don’t value my business.
Read MoreSo you're an unknown business but you want to be a giant figure in your industry. Money is not enough for you because you want to me acknowledged as a leader. Here are some of the content and techniques that bring you the attention!!! attention!!! attention!!! you desire:
Read MoreYour top business priority now might be described as ABS: Always Be Selling. You want to increase your bottom line and social media is just one more tool in your sales tool belt. So what should you post to increase your sales? In my experience, here's what works:
Read MoreNarrative is a powerful tool to gain the hearts and minds of an audience.
Have you ever felt warm and fuzzy toward someone after reading their biography?
Ever excused a horrible deed when you learn the reasoning that lead to the action?
Do you want to learn more about a business after reading a compelling About Us page?
Good storytelling is an excellent method of securing the interest and attention of your customers. I cannot stress enough how important persuasive writing is to developing your brand and making a distinct impression on your audience.
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